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    New owner plans to restore key building in Broad district

    Thomas Bailey, Jr. - The Commercial Appeal -

    A Memphis businessman wants to join in Broad Avenue's rejuvenation by breathing new life into a rundown building that commands a key spot on the historic row.

    "What we hope to do is be a part of the revitalization that's been going on there a couple of years," said Eric Goode. "We think we're one of the last ones to the parade for that."

    His Goode Development Co. has recently purchased the mostly vacant, 12,112-square-foot Hanover Building, 2519 Broad, from the estate of Harold E. Buehler.

    The two-story building holds a prominent spot at the corner of Broad and Merton, anchoring the west end of the commercial district's string of historic commercial buildings.

    The structure comprises two attached buildings and four addresses: 2519, 2521, 2527 and 2529 Broad. One longtime tenant, Archicast, operates out of 2526 Broad, but the rest of the space is empty or even gutted.

    In fixing up the building, Goode plans to create three commercial bays to lease with the main one inhabiting the corner space.

    "It'd be prime space for another restaurant, cafe or breakfast space," Goode said. "We'll be creative with our lessees and also creative with the second story."

    The upper level could either be added space for the businesses or possibly be developed for condos or apartments.

    If the 44-year-old Goode succeeds in recruiting tenants soon, he said the businesses could open in a refurbished building within 18 months. He'll wait to start the interior work until he finds out what his tenants' needs are.

    "He's basically going to give it some curb appeal and hopefully attract tenants for each building," said Brad McMillin, a building designer Goode hired to design the restoration's exterior.

    "It needs a lot of work," McMillin said. "It's a super, old building."

    "We're delighted someone has seen the possibilities in that building," said David Wayne Brown, president of the Historic Broad Business Association and owner of one of the businesses there, Splash Creative.

    "I always thought that could be a great, almost entrance into the business and art district. When coming east on Broad that's the first building you see along the historic part of the street."

    Goode's day job is as managing partner of Optimus Parts, which fulfills parts orders for swimming pools and spas.

    While this is his first effort to renovate a commercial building, Goode has restored residences before.

    "You see houses in shambles in great neighborhoods," he said. "I look at it as the only way for that house to go is up. And it changes the neighborhood. These guys have done a heck of a job with the (Broad) association here. It's really great to get your hands dirty, roll up your shirt sleeves and make a difference."

    Goode is a lifelong Memphian, his family moving from Frayser to Raleigh when he was 2, then to Germantown. He now lives in East Memphis.

    The Broad district has steadily drawn new investment and businesses since it hosted the singular New Face For an Old Broad event in November 2010. The business association joined with community groups to host a type of festival that illustrated how vibrant the district could be with progressive urban planning. They painted "temporary" bike lanes, more on-street parking, and hosted "pop-up" businesses to fill vacant spaces.

    One of the people who helped organize that event liked hearing the news of Goode's plans. "It's just such a great building," said Charles "Chooch" Pickard, executive director of the Memphis Regional Design Center. "So much potential. It's an anchor for that end of the street. It's really one of the key buildings that needs to be done down there."